Inland Empire Explorer

Husband Wife Team Take The Inland Empire By Storm

Rialto community members gather around the famous Goodie Tent at the Major Brain Freeze Grand Opening
Rialto community members gather around the famous Goodie Tent at the Major Brain Freeze Grand Opening

Very few business owners open a new location quite like Pete & Leree at Major Brain Freeze. Major Brain Freeze owners make the whole day a party and an experience. They day started off with a ribbon cutting and there were representatives from the city, city council, assembly member Browns office, the chamber of commerce and police department.

Major Brain Freeze Manager and Owners are joined by Rialto City Treasurer Ed Carrillo and City Councilman Ed Palmer
Major Brain Freeze Manager and Owners are joined by Rialto City Treasurer Ed Carrillo and City Councilman Ed Palmer
Part of the grand opening is the ribbon cutting but the best part is getting to meet the people behind the Frozen Yogurt creation. Pete & Leree franchise owners of two Waba Grill restaurants decided to take on the world of Frozen Yogurt and have never looked back. Rialto is their 4th location and when we asked them if there were plans for a fifth they said were just enjoying the right now but you never know what the future holds.
Pete the husband of the dynamic duo that is taking the Inland Empire Frozen Yogurt world by storm has roots here in Rialto. He lived here as a child and went to school here. The husband and wife team have worked hard to strategically position their restaurants in vibrant areas with high traffic. In addition to high traffic they are the only dessert option in the centers where they are located making Major Brain Freeze the obvious choice for the sweet ending to your meal.
A young child ponders the many frozen yogurt options available at the Major Brain Freeze in Rialto
A young child ponders the many frozen yogurt options available at the Major Brain Freeze in Rialto
Major Brain Freeze is more than just a Frozen Yogurt shop its a visual masterpiece. It also reminds many of a retro candy shop with a wide variety of topping choices some customers can go a little overboard….. The owners are fine with that they say have a little fun. They also provide a good sized fresh topping bar as well as yogurt chips, shredded coconut and CANDY ANTS!!!!!!!!!!
With so many options for your sweet treats it appears that Major Brain Freeze has taken one more city by storm……..

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